DISPLAY Advertising Rates and Sizes (rates subject to change)
Ad Size 1-Times 3-5 Times 6 Times (full year)*
1/12 page $135 $125 ea $110 ($660 total)
1/6 page $200 $190 ea $170 ($1020 total)
1/4 page $225 $215 ea $200 ($1200 total)
1/3 page $300 $285 ea $260 ($1560 total)
1/2 page $400 $380 ea $345 ($2070 total)
2/3 page $550 $525 ea $500 ($3000 total)
full page $725 $700 ea $660 ($3960 total)
4-color covers $1200 $1100 ea $1000 ($6000 total) (full page only for inside front and back, and back covers)
*Full-year rates apply on placements (same size or larger) scheduled in advance within 12-month period.
All display advertisers will receive a tear sheet of their ad, unless other arrangements have been made.
SIZE VERTICAL HORIZONTAL
1/12....................................2 1⁄4 w X 2 1⁄4 h
1/6......................................2 1⁄4 w X 4 5⁄8 h................................4 3⁄4 w X 21⁄4 h
1/4......................................2 1⁄4 w X 7 h......................................4 3⁄4 w X 3 1⁄4 h
1/3......................................2 1⁄4 w X 9 5⁄8 h................................4 3⁄4 w X 4 5⁄8 h
1/2......................................4 3⁄4 w X 71⁄4 h.................................71⁄4 w X 4 3⁄4 h
2/3......................................4 3⁄4 w X 9 5⁄8 h
full page..............................7 1⁄4 w X 9 5⁄8 h, full bleed 8 3⁄8 X 11 1⁄8 (full page includes black and white and four-color covers)
CLASSIFIED Advertising Rates
PER ISSUE: $6.00 per line (six words). Six consecutive issues (full year): $5.00 per line (six words)
PUBLICATION DATES: Bi-monthly, six times per year. Jan/Feb, Mar/Apr, May/June, July/Aug, Sept/Oct, Nov/Dec
ADVERTISING DEADLINES: (Advertising deadline=ALL MATERIALS DUE)
ISSUE ADVERTISING DEADLINE PUBLICATION SHIP DATE
Jan/Feb 2007 November 20, 2006 January 1, 2007
Mar/Apr 2007 January 15, 2007 March 1, 2007
May/Jun 2007 March 15, 2007 May 1, 2007
Jul/Aug 2007 May 15, 2007 July 1, 2007
Sep/Oct 2007 July 15, 2007 September 1, 2007
Nov/Dec 2007 September 15, 2007 November 1, 2007
Jan/Feb 2008 November 15, 2007 January 1, 2008
PAYMENT
CLASSIFIEDS ADS must be paid in advance. All display ads are due upon receipt of invoice. For multiple insertions, please pay the first issue upon receipt of invoice; subsequent ads will be invoiced before each issue date.
SPECIFICATIONS
Circulation: 20,000. Printing: Web Offset Binding: Saddlestitch Trim Size: 8 1/8 x 10 7⁄8 Live Matter: 7 x 10
Photographs: 133 Line Screen, 300 dpi Line Art: 1200 dpi (includes logos, etc.) Bleed Size: 8 3⁄8 x 11 1⁄8
DIGITAL AD SPECIFICATIONS
The rates listed above are for digitally supplied ads. High-resolution (300dpi or larger). PDF or TIFF formats only.
PRODUCTION CHARGES
All ads needing scans, production, or design will be charged at $25 per hour.
CONTACT
Adirondac magazine advertising, 814 Goggins Rd., Lake George, NY 12845-4117
Production: Ann Hough 518-668-4447, ext. 29; ann@adk.org
Sales: Paul Tinney, 518-668-4447, ext. 16, paul@adk.org