Sara Cook brings more than 15 years of experience in marketing, communications, and partnerships within the outdoor and snowsports industries to her role as Director of Communications at the Adirondack Mountain Club. Throughout her career, she has worked with outdoor brands and organizations to build strategic partnerships, connect with diverse audiences, and tell stories that inspire people to get outside.
With a strong understanding of the outdoor industry, its audiences, and the power of authentic storytelling, Sara is passionate about strengthening ADK’s digital maturity through an evolving online presence, more engaging digital experiences, and new ways to connect people with the organization’s mission. She is committed to helping ADK reach new audiences while deepening connections with longtime members and supporters.
Outside of work, Sara enjoys self propelled exploring with her family and pups.